Alicorn backs predictive LTV tool Voyantis
We are very pleased to announce our investment into Voyantis who have developed an AI powered LTV (lifetime value) platform. This investment comes at a time when companies are finding it increasingly difficult to maximise their return on advertising spend. We are excited to join the team on their journey, and looking forward to working together.
The growth marketing industry is grappling with some critical challenges that hinder effective campaign optimisation.
- The rapid evolution of privacy regulations and changes in major platforms – limiting access to user data and insights from third-party sources.
- The fragmented nature of the growth functions within companies – limited resources and expertise for leveraging data.
Companies that once obtained crucial data on user activity through personal data collection and third-party applications, now need other means to obtain and effectively leverage prospective user data. Increased regulations create a divide between ad networks and marketers, requiring companies to take on the responsibility of modelling customer behaviour themselves.
As a result, ad spend waste now poses a significant problem. Non-viewable ads, ad fraud, ineffective targeting, poor ad creative, overreliance on traditional media channels, and inefficient media buying practices all contribute to wasted ad budgets. The absence of proper measurement and optimisation practices further exacerbates the problem.
This is driving the emergence and necessity of new methods of data analysis in today’s advertising landscape. Business need to adopt advanced data analytics, AI capabilities, and automation to derive actionable insights from real-time data to enable personalised and data-driven marketing strategies, optimising campaigns, and staying ahead in a competitive landscape.
Voyantis is a codeless predictive growth platform that enables marketing and growth teams to focus on profitability by leveraging actionable LTV-based predictive data. The platform ingests first-party data and utilises ML to predict LTV, intent, retention, and churn at both the user and cohort levels.
Improved Ad Campaigns
Voyantis offers a variety of solutions to meet different needs, including:
- Foresight – predictive measurement tool that enhances a company’s ability to analyse and evaluate the future performance of advertising campaigns, and
- SigOp – tool used to accurately forecast activation, LTV, retention, and churn on an individual user level.
Voyantis’ platform delivers significant benefits to marketers, including an uplift in return on advertising spend (ROAS), a decrease in customer churn, and the ability to scale and optimise network budgets.
The company has already delivered significant results, including a 30% increase in ROI for ad campaign performance, >90% accuracy rate in predicting LTV, 53% lower CAC, and a 2.1x higher conversion rate of high-value users
These metrics highlight the effectiveness of Voyantis’ solutions in driving improved performance, cost efficiency, and customer value. By leveraging Voyantis, businesses can maximise the value extracted from each dollar spent, driving sustainable growth and profitability. The platform empowers marketers to make data-driven decisions, optimise campaigns based on predictive insights, and target high-value customers effectively.
Through its suite of solutions, Voyantis addresses the challenges faced by growth marketers, providing a strategic and adaptable approach to campaign optimisation and return on advertising spend.